Shopping on mobile devices is expected to be strong during the 2017 Holiday Season, according to a new report from Trustlook. Faster network speeds, slick shopping apps, and, perhaps most significantly, the feeling of security among device owners are helping to drive this expected uptick in mobile shopping.
Continued updates to iOS and Android operating systems, as well as the proliferation of free mobile security apps, have contributed to a more secure mobile environment. Android, for instance, which represents the majority of mobile malware, is seeing fewer malware incidents, while more hackers than ever are reporting Android bugs to Google in exchange for so-called “bug bounties.”
“What jumped out the most in our study was the feeling of security between shoppers and non-shoppers,” said Allan Zhang, co-founder and CEO of Trustlook, a cybersecurity company that offers a chip-level security solution for mobile devices. “Those who feel secure on their device will shop and spend much more than those who don’t. It’s that simple.”
For the first time ever, mobile visits to retailers’ websites are expected to surpass desktop visits during the months of November and December. Still, experts warn that mobile shoppers need to be cautious, as the risk isn’t going away. “The bad guys go to where the activity is, and the activity is on mobile,” said Zhang.
Some key findings from Trustlook’s survey include:
1. 66% of users surveyed will shop on a mobile device this Holiday Season.
2. 45% of users surveyed will spend more than $250 on purchases made through a mobile device.
3. Over 80% of expected mobile shoppers either “Strongly Agreed” or “Agreed” with feeling secure, whereas for non-shoppers, the percentage was just over 50%.
4. The Home Electronics and Clothing categories are expected to see the bulk of purchases.